Tracey was a trusted advisor to me and our executive team, leading a comprehensive assessment and transformation of our culture across 40,000 partners and professionals. For executives looking to enhance and maintain a culture that supports sustainable results, Tracey Keele is the ideal partner. Her proven track record, pragmatic approach, and collaborative style deliver exceptional outcomes and leave a lasting impact.

“Tracey helped us turn culture from a concept into a catalyst for performance." She brought a rare mix of cultural fluency, business acumen, and risk expertise—delivering fresh insights into the ground truth of our operations that traditional tools missed. Her work reshaped how we viewed culture: not as something abstract, but as a powerful driver of integrity, resilience, and enterprise value.

The organization was in crisis, and the mission was at risk. Getting the culture right wasn’t a side task—it was the turnaround strategy. With a strong foundation, the organization found its footing to return to responsible growth and focus on its lifesaving mission.

I knew our ability to produce safe, high-quality medicines depended not just on systems and standards, but on the culture within every plant. We needed to understand the behaviors driving excellence—or risking performance—to protect our people, our products, and our promise to patients. Tracey’s Value Assurance Program delivered exactly that.

Facing real organizational and leadership challenges, this team found clarity, connection, and new energy for their mission. Now firing on all cylinders, they boosted retention by 28%, saved millions in staffing costs, and function as one of the leanest, most mission-driven operations in government.