Our Mission:
Build healthy organizations that compete, perform, and win.
Tracey Keele
Founder and Chief Experience Officer
Hi! I’m Tracey.
The three organizations that shaped my professional life were all victims of culture neglected.
The first of them, Arthur Andersen, didn’t survive. Lives, livelihoods and an entire industry was upended.
The others paid the hefty and painful price of recovery.
These hard-won lessons changed how these organizations (and I) looked at culture.
Culture isn’t “fluff” and it’s not a nice to have. It is a persistent issue and notorious character in business headlines.
Culture can be an organization’s greatest strategic, operational, compliance and reputational asset. Or it can be its greatest liability.
You choose which one.
I lived and led through the crises and transformations that followed. Why did my business training fail to emphasize the importance of behaviors?
My lived experience taught me that understanding helping organizations and clients emerge stronger.
Today, I share those hard-won lessons to fast-track your success.
Are you ready to win? Let’s get started.

Healthy organizations win. We help you win on purpose.
We help leaders and boards:
Spot blindspots before they cost you.
Build trust that fuels performance.
Unlock speed, innovation, and resilience.
Lead transformation and succeed at scale.